Now that the internet dominates as the most popular way to seek out products or services, it’s critical to keep your company’s website easily accessible through search engines like Google, Bing, and Yahoo.
Buzz… buzz… The lights flicker off as you hit “Stay” on the security alarm and rush out of your office door so as not to trigger the system. It’s 8 PM, after all. You’ve missed Taco Tuesday, but luckily your family understands – these days you’ve got only one thing on your mind.
You may not think you’ve paid very much attention to online reviews, but trust us, you have. If you have ever looked up a new restaurant, product, or service, chances are high that you have glanced at the ratings.
Lead generation is an essential technique that almost all businesses leverage, small, medium and large, in order to identity prospective customers and, ultimately, close new business. There are a variety of ways that lead generation can be accomplished, whether it’s face to face or online.
When it comes to finding the best way to market your business you may be unsure of what strategy to effectively implement. Pay-per-click (“PPC”), search engine optimization (“SEO”), and social media are all marketing strategies commonly seen to attract and retain customers.