Reputation of facility: What users look for in a treatment center

The drug rehab industry is booming, and treatment centers are becoming ever-more competitive in order to attract the clients they need for their programs.
Extensive research by Google
on the methods people use to locate a treatment centers mirrors those used by consumers to find other key services. In fact, 86 percent of patients stated that they used their browser’s search function to locate treatment centers as part of the process they use to find the right treatment options.

 Treatment Center Marketing

Patients Use Search for More Than Locating a Treatment Center

Consumer-generated reviews were one of the top four resources — along with acceptance of their healthcare plan, the treatment facility’s reputation and its use of the latest technology — that patients utilized when they looked for the ideal treatment center. In fact, nearly 50 percent of patients provided a recommendation to their friends, colleagues and family after obtaining treatment. Sixteen percent used a social media site to post a review while 19 percent turned to a website. Clearly, reviews matter to consumers, and — as an extension — to SMBs.

Generating More User Reviews

The key is that treatment centers need to make it easy for patients to leave a review after they or their loved one has received the help, support and guidance needed to break free of their addiction. Robust and intuitive software builds awareness of a particular treatment center and helps busy treatment centers streamline the process by using user-friendly mobile apps and local checkin opportunities — complete with engaging photos and videos. The right review software allows treatment centers to seamlessly integrate it with their current site. Add in unlimited hyper-local pages that have been optimized for SEO and a flawless schema that effectively supports an unlimited number of users. The result? An effective and trusted review platform that answers the needs of today’s treatment centers. Reviews by satisfied patients soar to a 40 percent response rate. A boost in the number of visitors who convert to patients.

Local Management has the expertise and tools to propel treatment centers out of the crowd and in front of searchers. Utilizing strategic internet marketing tools — including trustedReview — SMBs within the addiction treatment industry can satisfy all of the elements that convert a visitor and prompt them to make that all-important call to get services. Contact Local Management today and take advantage of their free site review service or schedule an appointment.

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