As the economy based around the mobile phone continues to grow, the major search engines are responding by elevating web pages that participate in hyperlocal marketing. Building links and curating content that focuses on the most relevant local area around a business helps the company, but more importantly to the engine, it makes the querier happy and more likely to return. More people than ever are including the words “near me” when searching out solutions online, for reasons of convenience.
With the rise of hyperlocal web searches comes a heightened awareness to online reviews. According to a BrightLocal Local Consumer Review Survey taken in 2016, 84% of people said that an online review of a business held the same weight as a personal word of mouth recommendation. 74% allow their opinion of a local business to be swayed by the reviews they see.
With the importance that consumers place on reviews, wouldn’t it help yours to be in control of that process? You may think that there is very little that you can do to control consumer feedback of your business, but the truth is that there is a strategic and completely ethical way to improve your changes of getting only positive reviews.
Believe it or not, the Google search algorithm knows the difference between a positive and negative review. Companies with positive reviews are catapulted to the front of local search, where they dominate the majority of clickthroughs and conversions. Companies that do not take control of the review process are left to fall where they fall, which may be in a hugely disadvantageous position. The number one position in a Google search gets more attention than every listing after page 3 combined.
If you are looking to take control of your online reviews, trustedReview is the tool that you need to incorporate into your online marketing strategy. With the ability to regulate your review structure to dominate your local SEO and rank with hyperlocal pages, you will soon find success with your targeted audience. trustedReview gives you the power to create your own check in procedure for customers, screen reviewers for intent and integrate the data from reviews you receive with hyperlocal pages for best results.
Visit the website and call or email today to take your online marketing to the next level in a world of hyperlocal feedback. If you are looking to dominate Google rankings in 2017 and put your best foot forward as a business, then trustedReview is the tool for you.