How to Win with Online Video Marketing in 2017
1.8 billion Facebook users watching 100 million hours of Facebook videos per day means users for your bottom line and data for your marketing. Online video marketing continues to be the most cost effective and productive way to reach a targeted audience – offline or online. Combining your video production efforts with a concerted social media effort is the way to win in 2017. Here are the details.
Facebook has one advantage – size. Its pool of profiles is still growing. However, wide net marketing fell out of favor around the year 2005. A sizable pool means nothing without the means to segment, and Facebook has one of the best targeting systems of any social media platform on the Internet. You can easily target your audience by location, age, income, interests, behavior, gender, job title, home ownership or automobile ownership. Hit them with social media videos that speak to their needs, and you have a more engaged pool of prospects.
Facebook also has a number of ways to separate your videos from the crowd. A robust advertising platform alongside the well-known Pages structure give a brand multiple opportunities to engage in audience once initial marketing efforts bring the brand name into the public consciousness. Facebook is also an incredibly good platform to link other platforms to. More people will find a new brand from its Facebook page than from its landing page in the major search engines.
Close behind Facebook’s 1.8 billion and growing profiles comes YouTube. With more Millennials and Generation X members watching YouTube than cable, YouTube boasts more than 1 billion users of its own. One out of every three users on the Internet is on YouTube, and these people are watching hundreds of millions of hours of video content per day.
The content that people are watching on YouTube has far surpassed the cat video of the early 2000’s. People are now routinely engaged with campaign videos from some of the world’s biggest advertisers. Many self-employed individuals and startup businesses over their entire life to YouTube, with many brands using the platform as their primary source of new customer acquisitions.
Once you have your audience hooked on Facebook or YouTube, it is time to leverage that initial interest to get some valuable information. Use a lead generator form linking directly from Facebook or YouTube, and you have a clear sales funnel that is easy enough even for non-technical prospects to use.
The trick to customer acquisition is to cut down on the amount of effort that a prospect has to output in order to give you information. The sales funnel above streamlines the process down to its bare essentials and populates the lead generation form with the correct information for that particular prospect. Before you know it, you will have an email list of hot leads ready for your next pitch, and all it really took was good placement of your campaign video!