Local Management’s Page Speed SEO Best Practices

Page Speed Optimization

“I feel the need, the need for speed!” This famous quote by the hot-shot fighter pilot, Maverick (played by Tom Cruise) in the classic, ‘Top Gun” has stuck in our vernacular over the years like gum under a school desk. Why? Because we all have a need for speed. We are a generation of highly spoiled and impatient consumers with an overwhelming amount of information overload right at our anxious fingertips. 

Internet users place a lot of value in speed, so Google decided to take site speed, and therefore page speed – into account in their search rankings. Google also uses a variety of sources to determine the speed of a site, relative to other sites. 

Page speed is one of the signals used by the Google algorithm to rank pages; and page speed is part of site speed. According to Google, site speed is one of the “signals” used in its algorithm to rank pages.  

The ways in which people use the Internet is evolving quickly, with mobile devices accounting for an ever-increasing share of our online activities. Mobile phones now account for almost half the time that people spend on the Internet, and they are using this while on the go, especially because everything in our lives is about movement, forward motion, and speed. 

What is “Page Speed?” 

Simply put, page speed is a measurement of how fast the content on your page loads. Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site, or in other words, site speed means how quickly a web site responds to web requests. 

Page speed is described in either “page load time” (the time it takes to completely display the content on a specific page) or “time to first byte” (the time it takes for your browser to receive the first byte of information from a web server).  

Page speed can be evaluated with Google’s PageSpeed Insights. “PageSpeed Insights Speed Score” reveals incorporated data from CrUX (the Chrome User Experience Report), and it reports on two important speed metrics: 1) First Contentful Paint (FCP), and 2) DOMContentLoaded (DCL).  

Speeding up web sites and web pages is so important in today’s digital marketing world — not just to web site owners and webmasters, but to all Internet users. Think about it – faster sites create happy consumers! Internal studies show that when a site or page responds slowly, visitors will spend less time there. More importantly to marketers, faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. 

Digital Marketing SEO And Page Speed 

Why is this important in the world of digital marketing and SEO? For starters. 2018 really was another year of impressive growth in all things digital. The most compelling climb being that Internet user growth actually accelerated in the past year, with more than 366 million new users coming online, according to the extensive 2018 Global Digital suite of reports produced by Datareportal.com. 

Since this has become such important date to site owners, webmasters, and web authors, they have certain free tools that can be used to evaluate the speed of a site: 

  • Page speed: this is an open source Firefox/Firebug add-on evaluating the performance of web pages with suggestions for improvement. Browser extensions from Google for both Firefox and Chrome help you identify issues that can be slowing down your site. 
  • YSlow: this is a free tool from Yahoo! It suggests ways to improve website speed. It is a Firefox add-on used in conjunction with Firebug that features a grading system to help you quickly see how well your site is performing and to offer insight on how to improve your site speed. 
  • WebPageTest.org: here you can get a quick report of how a page is performing with a waterfall view of a pages’ load performance and an optimization checklist. 

Local Management Speed Update: Page Speed and Ranking Factor 

Google is pushing speed. Well, to be more specific, Google has been pushing to speed up your website for a while. Google will continue to make this big push for improving your website download performance. If you ever wondered whether you can actually cite speed as one of your SEO best practices, keep in mind that what people like today is usability. Usability is very important in all platforms; even more important than how cool a design is – unless they can use it! Functionality, or usability, means your web site needs to load fast and be easy to use.  

Page speed is a ranking factor which used to be focused on desktop searches only. That was back in 2010. Fast-forward to 2018, with so much developing since then and Google announcing a “new” ranking algorithm designed for mobile search. This development enabled webmasters to have time to prepare their web pages. Eventually, they started using “mobile page speed” as a ranking in their mobile search results. This is leading to mobile page speed being the next biggest ranking factor in 2019 in which digital marketers and Internet businesses turn their focus. 

According to Search Engine Land, Google’s Zhiheng Wang and Doantam Phan wrote: 

“The “speed update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.” 

The number of people using the Internet has surged over the past year, with more than one million people each day coming online since January 2018. Unfortunately, 

many older, developed and designed web sites aren’t able to keep up with the boom. They have issues like significant server outages, as well as a fairly long average page load time (anything greater than five seconds) that results in a significant drop in web traffic.  

Why Does Fast Site Speed Matter for SEO? 

When the Google gods came out with their newest decree in 2010 and said, “ladies and gentlemen, page speed is now a ranking factor,” in and of itself, it wasn’t that significant. However, it is a top priority and part of any accomplished web site development and design. Google understood this, and for a long time already they have used “usability metrics” to help rank pages. At its most basic level, slow sites decrease customer satisfaction, while an increased site speed can increase conversions.  

Thinking Faster In 2019:  Page Speed Report Stats 

This year marks the 30th anniversary for the World Wide Web, also known as the Internet for most users around the world. Although it took about 16 years for the Internet to reach a billion users, according to Digital 2019 reports, the Internet is now growing at an amazing speed of a billion new users every 2.7 years! This means it’s 30th birthday present will be a whopping 4.5 billion people using the most important tool ever created for sharing research.  

Ookla reports that mobile connection speed averages have increased by 18% since last year, with ten countries enjoying average mobile connection speeds in excess of 50MBPS. The average fixed connection speed has climbed by a third, with 12 countries and territories now enjoying average fixed Internet connection speeds of more than 100MBPS. To see more you can visit: https://www.speedtest.net/global-index 

What Does All of This Mean? 

Faster connections mean that we’re achieving more during our online time, right? The Digital Report shows that on average, the world’s Internet users spend six hours and 42 minutes online each day. As the world’s nearly 4.4 billion seasoned users turn to their connected digital devices hundreds of times each day, who is ranking highest? How does page rank and SEO correlate? If you do SEO or are involved with Google or search, you’ll come across the topic of page rank at some point. In a nutshell, Google considers links to be like “votes.” It also considers that some votes are more important than others. So, PageRank is Google’s system of counting link votes, then determining which pages are the most important – based on those. Scores are then used to determine if a page will rank well in a search. 

Did you know there’s a place in Google where pages are listed because human editors have selected them, rather than Google’s “crawlers” of the web?  This is the Google Directory, which is based on work done by editors from the Open Directory project. So, getting those votes, likes, and links are heavily connected to SEO. 

Local Management Boosting Page Speed Optimizing Websites 

These days, everyone has a story to tell; selling your business on a web-based platform is no different than telling the best campfire story. A story well told is priceless, so do whatever it takes to make it unique, valuable, and with pearls of truth and wisdom. As your Florida-based digital marketing company, with Local Management’s creative and branding team, you can rest assured that we can craft your authentic brand story. 

Boost your page speed and SEO practices with us! Responsive web design has been the topic of conversation for the last few years, and looks to be the next standard for online marketing. Keeping up with web competition also means getting the information easily accessible and available to your target audience. Local Management can help you design a responsive web site, one that is the same across all devices, enabling a web searcher to get the same information on a tablet or smartphone as she or he would on a desktop computer. The viewing experience changes without the loss of information. A good, responsive design will have perfect usability on mobile screens.  

With Local Management, you can gain expert SEO & SEM tactics to drive a successful campaign. Our team of top developers, designers, and analysts will help make the case for speeding up your site, offer tools for helping you find speed related problems, and provide specific page speed optimization. 

Did you like this blog? Are you interested in knowing more about page speed and improved SEO? Leave a comment or get in touch with us today! 

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