cASE sTUDY
Google Ads Case Study
Our Client
This client is a leading criminal defense attorney which hires private investigators, forensic toxicology, DNA, and other experts to provide legal defense.
Date
December 06, 2024
Client Name
Criminal Defense Attorney
Project Type
Trusted Local SEO Program
Goal
Generate high-quality phone calls and leads for their defense practice.
The challenge
The company needed new clients for their local law practice.
Strategy
The client wanted to grow their practice and reputation by showcasing their expertise on their website. The team decided to set up a search campaign optimized for phone calls.
Solution (Campaigns Used):
- Search Ads: Finding people who are intentionally looking for the client’s services.
- Click-to-Call Ads: Generating call only ads for all business types. The Google Ads team actively optimized each campaign to achieve optimal results.
Final Outcome
This resulted in new business for the client and potential future growth.