Though this clinic served as an asset to the community, Walk-In Urgent Care Clinic’s only issue is that the community does not know that they are a local resource. People, instead, were following the status quo of getting basic services at their primary care doctor’s office.
After examination of Walk-In Urgent Care Clinic’s current website, Local Management found that some clear areas needed improvement. Search engine optimization, or SEO, is the key to reaching audiences who need your services and was something that Walk-In Urgent Care Clinic was not utilizing to the fullest extent.
Local Management researched the proper keywords that would allow for Walk-In Urgent Care Clinic to show up in their target audience’s search results. With these keywords established, and a strong SEO title, meta description, and image, ranking higher in the search engine results were made easy. Another component that assisted was content creation.
With the continued efforts of Local Management, Walk-In Urgent Care Clinic will be able to constantly rank on the 1st page of Google and receive a steady increase in foot traffic.