The answer to this question varies by industry. When putting together a PPC plan for our clients, we make sure to carefully research their industry and top competitors to recommend a budget that will give them results. The average cost per click varies widely depending on several factors, including industry, time of day an ad will run, geographical location, and more.
We actively manage each campaign to make sure that we are making the most of each budget and click. There is no setting up a campaign and letting it run here. This helps us make sure that your ads are visible when they need to be and are performing as well as possible to help you get the best ROI.