• Our strategy was to optimize their website with proper meta data and onsite optimizations. We then followed up with adding relevant content with targeted keywords to their site, which included both page content and blog posts. We also created backlinks that targeted core business keywords and branded keywords.
• Local Management team then launched and promoted the dispensary’s social media accounts, including building followers/likes, engaging with FL and traveling patients, and adhering to Facebook’s strict guidelines on marijuana promotion. Local Management team also gave the marijuana marketing campaign the boost it needed through providing a complex content marketing and SEO strategy. This strategy included creating and regularly posting unique and SEO friendly blog articles that would engage their readers, and published content to their multiple online platforms.

• We then optimized their Google My Business (GMB) page to make sure their listing was correctly set up. We also acquired additional content from established media news outlets and other high authority websites reporting on medical marijuana to the GMB page and then added schema markup to the site.
• Per Google-approved categories guidelines, the closest we were able to get to possible MMJ based categories- health club and alternative medicine practitioner. What our business knowledgeable team did is add Medical Marijuana, Dispensary, MMJ, Cannabis, Detox and various other business focused keywords to aide with search volume. We also added citations to help build their local presence online.