The whole point of hiring Local Management to design and build your website is so people will visit it. It’s no secret that people are turning to the internet to find goods and services in their area. A well designed and marketed site can quickly send you to the top of the search results page which means customers find you before your competition. One aspect of the internet marketing strategy utilized by Local Management is pay per click advertisements across the most popular internet search engines such as Google and Bing.
You’ve probably seen and clicked on a pay per click link before and perhaps not even realized it. When you search for something specific like “shoes” on a search engine, you will usually see the first few options are highlighted at the top of the results. These sponsored links are a crucial aspect of internet marketing as they can drive significant traffic to your site. Regardless of the search engine, a company only pays when someone clicks the link, thus the term ‘pay per click’. This means that you’re not throwing money away in the hopes that someone is visiting your site. The amount you pay has a direct correlation to the number of people who visited your site.
Pay per click services from Local Management can be tailored to your specific business goals. For example, you can choose to advertise heavily during a certain time of year, like a flower shop for Valentine’s Day. This ensures that your maximizing your advertising dollars and reaching your clients in a direct and effective way. Call Local Management at (561) 346-9781 and learn more about all the benefits of a pay per click marketing campaign.
What are the benefits of pay per click advertising?
- Your company becomes visible right away
- Customized strategies for each business based on your budget
- Client password access to monitoring tools
- An account manager providing customer support