PPC stands for “pay per click.” It is a digital advertising model designed to drive traffic to a website. Whenever someone clicks on a PPC ad, the advertiser must pay for it.
If you have a new website, pay-per-click marketing in Delray Beach is an effective way to deliver your content, product, or service to your target audience.
PPC Marketing vs Search Engine Optimization (SEO)
As you may already know, SEO and PPC are not the same. Many individuals who create a website to promote their business make the mistake of only using search engine optimization (SEO) to drive traffic to their website.
SEO, while completely free, comes with obstacles.
Foremost, it’s difficult to rank well with SEO, because algorithms of popular search engines constantly change. In other words, an SEO best practice today may be irrelevant tomorrow.
Additionally, popular industry keywords are challenging to rank well due to steep competition.
This is where pay-per-click marketing in Delray Beach (or the location of your target demographic) makes a big difference. Some elements of PPC marketing will come easily to you, but paid advertising takes time, which is why many small businesses may benefit from hiring a trusted digital marketing company, such as Local Management.
PPC Platforms Are Intuitive and Aver Changing
The main reason businesses should hire a digital marketing team to manage their paid advertisements is because PPC is time-consuming. Most self-employed individuals recognize the importance of digital marketing and have acquired basic skillsets to bring organic traffic to their websites.
Some have even dabbled in Google ads, learning the basics, such as how to post ads on search engines and increase bids to improve ad placement.
However, once you get deeper into the Google AdWords system, things become increasingly complicated.
In most cases, people who try to understand Google’s ad system become overwhelmed by the platforms’ many features and unintuitive design.
By the time they finally get a grasp of it, the platform changes, making several features obsolete, while introducing a wave of new features.
In many ways, this is a good thing, as it provides small business owners many opportunities to effectively reach their audience. Unfortunately, it also takes time to understand the specific details involved with managing an ongoing strategy for PPC in Delray Beach, which many small business owners don’t have.
If you don’t have the time or knowledge to execute a PPC strategy, consider hiring a digital marketing company.
By hiring industry professionals, you can guarantee:
- Your ads receive more attention
- Submission of comprehensive reports measuring results
- Professional recommendations for overall ad performance
- Goals and conversions properly set up on Google ads
Additionally, professional PPC specialists stay up to date with industry trends and can provide new recommendations to make ads more effective to reach your audience.
Access to an Entire Digital Marketing Team
We’ve talked a lot about the technical aspects of managing an ongoing PPC strategy. However, there’s another aspect of PPC marketing that needs to be mentioned: copywriting.
Creating content for ads is more challenging than it sounds.
It takes experience to draft effective copy, not just for ads, but for landing pages and website content. When you hire a professional digital marketing team, you’ll work with a professional copywriter who knows what to say (and not say, as this is also important) to turn a visitor into a customer.
But it doesn’t stop with copywriters.
When you hire a professional company, like Local Management, you have access to an entire digital marketing team. You can utilize additional services you may not have realized your online presence needs.
For example, the robust services available with Local Management include:
- Web design and development (when you want to take your website from ordinary to extraordinary)
- Search engine optimization (if you’ve struggled with finding customers organically, the professionals at Local Management can provide insights and recommendations)
- Social media marketing (an important way to engage with your clientele and find new customers)
- Online video marketing
- Email marketing
- So much more!
Contact Local Management
Are you ready to get started?
Let us take your business off the ground. Contact Local Management by filling out our form or calling (800) 530-2826.