Almost every business is using social media marketing to grow its brand. No matter what sector you work in, you can benefit from brand awareness by utilizing at least one of the many platforms available. Of course, not every company is doing this form of marketing correctly. At Local Management, our aim is to see the business of our clientele thrive, which is why we have put together three of the most important tips for an effective social media strategy.
Consistency is Key
Every good marketing manager will tell you that it’s important to maintain consistency with your work. The same goes for social media. We understand how challenging this can be, especially depending on what platform you use. For example, TikTok and Instagram reels depend on multiple posts a day for effective engagement and brand awareness. While others, such as Instagram’s Feed and Facebook do not require even once-a-day activity.
So, the first step is to create a strategy for each platform. If you use TikTok as one of your platforms, we recommend keeping your posts short, simple, but to the point and effective. The best way to do this is by following the latest trend and tying it to your brand. When it comes to posting on platforms such as Linkedin and Facebook, it’s important to look at analytics after you have posted to see what days and times are most impactful.
Once you have figured out a formula that works (i.e., day, time, type of post, etc.), stick with it. We aren’t saying that you shouldn’t think outside of the box but do so sparingly.
Focus on Trends
It’s good to be original, but when you’re marketing on social media, staying up to date with the latest trends is more important. As a result, always be on the lookout for the latest bandwagon to hop on. This can be trending audio, such as popular songs or phrases; dance moves, or a new video/photo editing style. People love to see new trends, so participating in them is a great way to build brand awareness and drive engagement.
When looking out for trends, only use the ones that align with your brand – not all of them will be in sync with your business message, so they may not play out well when incorporated into your marketing strategy. When you see a trend, always ask yourself what your focus message is and what you want your audience to take away from your business, and whether that trend will help you deliver your message.
Keep an Eye on Algorithm Changes
No, we are not talking about the latest changes in Google. Social media platforms also have algorithm changes. This can impact your paid advertising and organic posts. If you notice a decline in engagement, but you haven’t switched up your formula, this could mean an algorithm change. Unfortunately, you won’t be able to see the exact change on the social media platform – things are never so easy, right? However, you can take the time to hire a team of social media experts to analyze your posts and find pattern changes, then devise a plan from there.
Additionally, social media experts always keep their ears to the ground, so they often know what changes have been made without the need to go through every post and discover patterns. They don’t focus on one platform, but usually know what major changes are being made across all social media platforms. This is just one of the many benefits of hiring a third-party digital marketing company to help you with your brand awareness.
Don’t know where to go? If you are looking for a trustworthy company that has years of experience, look no further than Local Management. Let’s explain why.
Why Choose Local Management?
For starters, we are an award-winning internet marketing, lead generation, and local SEO company. Suffice it to say we know our stuff. We work with you to create content that aligns with your overall message. We get to know your target audience to create the content they want to see, rather than posts that may alienate them. We’re trusted by many companies because we place great emphasis on:
- Client focus
- Attention to detail
- Much more