Today’s consumers are more empowered to make decisions about their own healthcare than ever before. The digital marketing world has helped the healthcare industry evolve, giving consumers more options than ever before, thanks to all the information available online. In fact, because of the trend for going digital, potential patients don’t need to visit the hospital or even local doctors as much. This is why it’s so essential for any business related to the healthcare industry to have a perfectly planned and budgeted healthcare digital marketing strategy that will get to new or even returning patients, and at just the right time. The Local Management healthcare marketing team can expertly help you to use those search engines as tools – to implement a program for targeted outreach using to-notch multi-media content, engaging consumers on social media, and reaping the benefits of professionally-managed campaign data analytics, patient engagement, and customer loyalty.
Whether you run a small health or wellness clinic or a booming business with hundreds of employees, your services are the product that you’re trying to sell. After years of expertly navigating the marketing world for our varied Local Management clients, we have learned that advertising through word-of-mouth can only take you so far. You’ll eventually reach a standstill, and in the healthcare marketing world, movement and momentum is essential for growth – as is a marketing strategy that reflects new consumer priorities and competitive trends!
Patient experience is probably a top priority for your healthcare business, so why not make sure that your website experience a priority as well? Part of moving forward in the digital marketing world of the healthcare industry is making sure that you have an expertly designed and maintained healthcare website. It is important to note that if a healthcare websites is poorly-designed or not user friendly, this adds a level of frustration for patients are already looking online because they have a health issue! Bad healthcare websites leave a bad impression with potential patients, and they may assume the worst about your healthcare business and look elsewhere. Having expert website design and development done with Local Management means that your patients experience websites that are mobile friendly, easy to use, with vital information presented clearly and concisely.
Healthcare patients are often concerned with getting the best for the least amount. We are now in the age of healthcare consumerism, where patients can make sure they get better quality and lower costs. Consumers can thoroughly vet your business or organization online before coming through your door, and they tend to leave honest reviews and help others to avoid any business with negative ones. As healthcare providers or health and wellness business owners, this means that part of your marketing strategy should consist of paying attention to details, becoming more transparent about services and pricing, and training your staff members to better meet the needs of the modern consumer – and having consistent reputation management.
Everyone in the healthcare industry – from hospitals, practices, to corporations has to stay one step ahead to keep up with both their competitors and patient needs. This means that it is paramount that they invest in the best, current technology and resources for a marketing strategy that puts their brand at the top of page and the top of patients’ minds, keeping them engaged and invested. Just a few years ago, simply having a healthcare website was enough to impress prospective patients and help them learn about your brand. However, these days, a website is simply healthcare’s new front door; once you step inside, you need top-notch professional services and a digital marketing strategy with Local Management to optimize the best success!
A healthcare marketing strategy is an investment, and hiring the best healthcare marketing team at Local Management will be worth the peace of mind when you see your patient volume growing faster than ever before! Your online marketing strategy doesn’t begin with a website or end with ad placement. Successful healthcare campaigns and digital marketing strategies with Local Management includes everything from website hosting and digital advertising, to reputation management and video marketing. You are guaranteed the best healthcare marketing strategy with local Management, thanks to our experienced team of web designers, content writers, SEO analysts, and site conversion specialists – who all know how to raise the bar for a level of professionalism that can’t be beat.
Here are some of the ways that we implement effective healthcare marketing:
When it comes to the best healthcare marketing, the experts at Local Management know that first and foremost, you need a beautiful, user-friendly website that shows your healthcare patients why your business is the best choice. Your healthcare website is probably your most important marketing asset, and if you don’t have one or if it isn’t exponentially growing your business, then it’s time for a new one. When you consider that up to 93% of online user experiences start with a search engine and about 63% of consumers are mainly using your company’s website to find and engage with you, you recognize that consumers are judging your credibility based on your website’s design. In the digital landscape of today’s healthcare marketing world, every company needs a quality website to be your virtual sales representative 24-hours-a-day, seven days a week. Our industry-leading healthcare marketing team can bring your website to life with top-rated user experience and design that will successfully engage your potential and current visitors.
Website hosting is of paramount importance, especially when it comes to healthcare marketing. There’s nothing more distressing than getting a text or call in the middle of the night saying that your healthcare website is down. With Local Management, you can get web hosting that is a secure, reliable and safe hosting solution.
The reality is that most online users are mobile these days, and not researching or using the Internet primarily from home. A responsive website is one that automatically adjusts to the size of a screen, so that the patient experience is the same whether the site is being accessed on a computer screen, tablet screen, or phone or mobile device screen. Not only is this the absolute prerequisite these days in website design, but most importantly, it’s something that search engines are looking for when crawling your website to determine where to rank you. Google will prioritize competitors who have a site optimized for mobile. Build a responsive website for healthcare that is mobile friendly. It’s that simple.
You probably already know by now that SEO or “search engine optimization” is a powerful tool for getting your business to the top of the search engines. However, it’s not quite as simple as most people think, because you can’t just use the term “best eye care practice” 100 times all over your website and pray to rank at the top on Google among the competition in your area. SEO definitely involves using the right keywords, but using those terms naturally – “organically” throughout your content to improve its readability first and foremost. Best practices for SEO include:
With Local Management healthcare marketing, you can get ads that appear right when someone needs your products or services the most. We have experts in the field of marketing who can employ a proper campaign for paid digital advertising, making sure that you get a plan designed to help you target more of your ideal patients. Part of getting better leads for your healthcare organization comes from video marketing. Did you know that more than 80% of marketers use video? Local Management can integrate video marketing into your overall strategy, so visitors can literally get a better look at your healthcare organization – helping them to better understand more of the services you provide, and be more apt to choice your business. Healthcare video marketing shows the personal side of healthcare organizations, enhancing patient experience and boosting engagement. Healthcare is a growing and changing industry, which means its marketing is too. At Local Management, we don’t just use video marketing on websites; because when it comes to digital advertising, social media is a powerful tool that should also be utilized. Also, statistically, YouTube channels have become an excellent way to show your content to the masses.
The attention that your healthcare organization or business gets in the realm of the online world can be a bit scary for some people. If you ever had to look up other healthcare businesses in your area, you will probably notice all of the reviews. Do the people in your particular community see your organization as the number one healthcare or hospital resource to go to? If not, then who do they think is? Chances are that particular healthcare company or practice has had a consistent, engaging social media and content marketing plan, with proven strategies to maximize their online presence and accessibility. And this means great social media content and reviews. Whether you like it or not, patients are going to leave reviews of your business online. It’s actually in your best interest to encourage patients to leave these reviews, because online reviews are heavily prioritized by the search engines. At Local Management, we can help you get even better reviews; and for any negative ones we can follow up with any patient feedback and show that you are working on the problem.
Last but certainly not least is the issue of security and trust – which are two very important aspects of the best healthcare marketing plan. Most people trust online reviews just as they would trust recommendations from a friend. However, negative reviews can be damaging to your brand, so Local Management reputation monitoring is essential to putting you in control of online reviews, helping you to leverage loyal patients and convert the critics. At Local Management, our reputation management can upgrade processes and equipment, and ensure the best possible patient experience moving forward.