Across the Internet, businesses are realizing the benefits of pay-per-click (PPC) advertising, and even small businesses are getting in on the PPC bandwagon. However, digital marketing can be a little bit confusing. For example, there are a ton of PPC platforms to choose from. These days, you have Facebook and Instagram for ad platforms, Twitter Ads, Pinterest Promoted Pins…the list really could go on and on. Did you know that Google Shopping has become essential to ecommerce digital marketing? Google AdWords isn’t the only search engine ad platform—there are Bing Ads and Yahoo Search Ads as options, too!
It’s no secret that most consumers are turning to the Internet to find goods and services in their area. If you have a website for your products and services and you sell things online, then you already know that advertising and marketing play a critical role in driving customers to your website. But many times, they are not ready to buy when they first find your website online. What do you do then? When you hire Local Management to expertly design and build your website, your well-designed and marketed website can quickly send you to the top of the search results page which means customers find you before they find your competition. Here are some of the many ways that the online marketing team at Local Management can masterfully marketing your business!
There’s no point in having a website if nobody visits it. One aspect of the Internet marketing strategy utilized by Local Management is Pay Per Click (PPC) advertisements across the most popular Internet search engines, such as Google and Bing. You’ve probably seen and clicked on a Pay Per Click link before and may not have even realized it. When you search for something specific like “shoes” on a search engine, you will usually see the first few options highlighted at the top of the results. These sponsored links are a crucial aspect of Internet marketing as they can drive significant traffic to your site. Local Management can handle your PPC budget to maximize your exposure. Regardless of the search engine, you only pay when your link is clicked. This means that you’re not throwing money away in the hopes that someone is visiting your site. The amount you pay has a direct correlation to the number of people who clicked your link.
Pay Per Click service is incredibly versatile and can be tailored to your specific business goals. For example, you can choose to advertise heavily during a certain time of year, like a flower shop would for Valentine’s Day. This ensures that you’re maximizing your advertising dollars and reaching your clients in a direct and effective way. What are the benefits of Pay Per Click advertising?
Display advertising is advertising on websites or mobile apps, or even on social media through the use of banners or other ad formats made up of text, images, flash, video, and audio. An “ad” is short for an advertisement displayed to a potential customer. You’ll often see ads referred to in the context of an ad group or a campaign. An ad group contains one or more ads and keywords, while a campaign contains one or more ad groups. The main purpose of display advertising is to deliver general advertisements and brand messages to your website visitors.
At Local Management, we know just how tough it can be getting your display ads to work for your business. However, when done the Local Management way – which means it is done the right way – an expertly crafted display campaign will bring you more benefits than you might imagine. Every day, there are millions of people typing specific keywords into search engines looking for products and services. With Local Management search advertising, we can create ads and bid on keywords at one of the locations where your ad may appear. The goal of display advertising with Local Management is to get customers to see your ad, go to your website, call your store, or download your app. You can accomplish this by having your ad appear at the top of the search results page, in the “Ads” sections thanks to the marketing efforts of our Local Management team. These customer actions are called “conversions.” Think of “conversions” as turning a potential customer into an actual customer. Think of making a “conversion” as a better ROI.
Before someone decides to buy your product or service, they need to feel like they know you. Here are some of the different kinds of surefire display advertising available with Local Management:
Google AdWords is a type of PPC advertising platform. Unlike other PPC platforms, AdWords offers advertisers two basic ways of reaching people: 1) With the Google Search Network and 2) With the Google Display Network. AdWords use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences and Google Search Network allows you to show your ads to users who are actively searching for the keywords that you’ve selected. If you own a fishing business in Florida for example, you bid to have your ad show up every time a user types in “Fishing Business in Florida.” These Google PPC campaigns guarantee that potential buyers will see a link to your page when they enter search terms that match the terms of your campaign.
Text ads are an excellent opportunity to capture users who are at the research and purchasing stages of the digital sales funnel. You will recognize “Text Ads” as the ones that are marked with a small “Ad” tag next to the site URL.
Instead of showing ads to users who are actively searching for a product or service online, you can choose to have display ads and banner ads placed on websites that will be most popular for your target audience.
Bing ads are a nifty way to reach a group of high-quality customers and increase your return on advertising spending (ROAS). With the Bing Network and Bing Ads, you can reach 167 million new and unique users! These users usually spend 26% more online than the average Internet searcher. Leveraging the succinct and powerful targeting features that come with Bing Ads means you can reach this engaged audience with high success rates. In addition, clients with Bing Ads campaigns often have lower costs-per-click (CPC) and costs-per acquisition (CPA) than with comparable Google Ads campaigns.
Ecommerce marketing and digital marketing are not mutually exclusive. Many of our Local Management clients have ecommerce websites that benefit from our outstanding ecommerce marketing as well. Our Local Management digital marketing team can adeptly navigate your ecommerce marketing campaign using many of the similar digital channels such as social media, digital content, search engines and even email campaigns to attract visitors and promote purchases, growing your online business more than you could ever imagine!
Email marketing is one of the oldest forms of digital marketing, proving that older can be just as good! It holds specific value in the world of ecommerce marketing. The automation of email marketing means that you can set up a “Drip Campaign” for subscribers that are segmented by interest or stage in the buyer’s journey and let your email campaign do its magic all on its own. It’s a marketing tactic that you don’t need to worry about on your long list of tasks. In a time when data privacy runs high on an Internet user’s priority list, not every commercial email is welcome in that user’s inbox. That’s why our Local Management Ecommerce marketers need to be careful when and how they add website visitors to their mailing lists.
Chances are you are not even aware of how much social media marketing and ecommerce has been working on you. That’s its beauty. Brands, publishers, contractors, and growing businesses of every type launch pages on today’s popular social media networks to connect with their audience and post content that audience is interested in. As your ecommerce marketer, we can expertly pick and choose, because not every social network is a good fit for your needs.
This is quite simply the art of marketing your business to appeal to all of the mobile device users out there. Mobile marketing with Local Management provides old customers or potential customers using smartphones with personalized, time and location-sensitive information so that they can get what they need, exactly when they need it, all while they are on the go! If you’re not implementing some kind of mobile marketing strategy, then you’re already trailing behind. Local Management can help. We will use a multi-channel digital marketing strategy aimed at reaching a target audience as they are mobile on their smartphones, tablets, and/or other mobile devices via websites, email, SMS and MMS, social media, and apps.
Trusted Review is reputation management at its best, and here’s why it works: quick check-ins from every job you have for your business will provide local search value for every city and neighborhood, keyword value for everything you do, and a relevant media photo or video rankings boost. All the check-ins and reviews boost local search rankings for your own site, driving more traffic and leads straight to you. At Local Management, we like to use Trusted Review as a white glove way to deliver you better rankings and reputation at the local level in every single city you serve, meaning more leads that come straight to your business! There are so many factors to consider that it could be overwhelming to try to manage your online marketing campaign alone. Let Local Management be your definitive guide for all your online marketing needs and see maximum results for zero stress! With Local Management taking care of your complete digital marketing campaigns, you won’t have to worry about any confusing steps and protocols related to online marketing. Call us today.