There are over 63 million fitness clubs in the United States. How do you show people that yours is the best? With the ever-evolving consumer preferences or emergent trends in what is the best fitness for this year, fitness companies need to adopt high-impact marketing tactics to stay in business. The rise of fitness apps, social media, and a surplus of successful and new ways to get fit have made fitness a thriving field, providing many new ways to market to potential clients and increase your reach. Are your best fitness marketing efforts being met with the results you want? There are steps that you can take in the digital marketing world of fitness – and with Local Management by your side, you can gain a strong digital marketing strategy to help you stand out among even your toughest competitors.
Since the number of people using the Internet is increasing every year, and each Internet user will spend on average more than six hours online daily, business involved in the health and fitness industry must have a deliberate and professional online presence in order to attract many new customers. Fitness marketing with Local Management means having a visible online presence that ensures that once a potential customer searches for a product you offer, they can find your website online.
Having a website and having your business online is not enough. You will also need business accounts on all the many social platforms that your customers frequent. These accounts will help promote your business and drive leads to your company, and are part of any successful fitness marketing digital strategy. The right content across all platforms can help your fitness business build trusting relationships with prospects that are more likely to become members. Our highly-qualified team of strategists, copywriters, developers, and graphic designers work together to produce and promote remarkable fitness content and campaigns to fuel all health, wellness and fitness businesses.
Just like with any fitness regime or workout plan, you’ll need goals. The same can be said for fitness marketing. With specific goals, you will know what you want to campaign for online. With this information, your company can then come up with various tactics and content that help accomplish these specific goals.
When it comes to fitness marketing, timing is also important. For example, knowing when to send a message to your client is an essential part of any marketing strategy – and you always want to provide a solution right when the client is facing a problem. By placing the right fitness content and fitness offers in front of the right person, on the right channel, all at the right time, you can turn your online fitness company presence into an absolute growth machine! Having goals all in due time will allow you to nurture the relationships that you want to build with prospective customers. And good relationships lead to conversions. It’s not enough just to have data; you will need the proper analytics and measurements to help you track campaign performance and adjust your campaigns accordingly.
At Local Management, we can assist you in all the following marketing needs and more:
If you want to see rapid results in your fitness marketing plan, track and manage your reports, and understand how our professional marketing efforts are impacting your return on investments, Local Management can bring in massive business growth that will help you step up above the competition. Whether you are a local gym, personal trainer, or lifestyle and wellness conglomerate, you will reach a whole new plateau with fitness marketing by Local Management. Increase your current leads per month tenfold by enlisting the professional help of a fitness marketing agency. Let’s work together to make sure that all of your marketing muscles are being worked to their full extent.
Local Management is your best choice for fitness marketing, helping to tune up and focus on all elements of the clients’ journey to attract, convert, close, and delight their customers and keep them coming back for more. Here are some of the strategies employed in a fitness marketing campaign:
A custom website and website design, as well as integrations established by Local Management function as resources for your fitness prospects and serve to captivate and delight your visitors. Your fitness website is probably the first interaction any future clients will have with your business, whether they start by scrolling the calendar for your fitness classes, or reviewing profiles about your personal trainers. We want to make sure that your services, pricing, and any unique qualifiers are clearly depicted and easy to find on your website, encouraging visitors to stop by, make an appointment or start a free trial. We specialize in designing beautiful fitness websites for lead generation that create an excellent user experience across all devices – integrating your website with other marketing and sales systems. Our custom-designed fitness websites feature: built in WordPress, optimization for conversions, responsive and secure design, and are SEO and SMO friendly.
Outrank your competition with consistent SEM Search Engine Marketing and SEO Search Engine Optimization programs. These content and marketing strategies for fitness can elevate the visibility of your website in the search engines to bring a strong and steady flow of qualified organic traffic, leads, and new members to your fitness business. Key aspects of digital marketing such as Information Architecture, Meta Data, and Keyword Optimization are implemented by our experts and can optimize your local search listings. In addition, these features will configure location pages on your website to attract local customers from your specific region. We’ll help you conduct an analysis of links and keywords tied to your own website’s pages and that of your direct competitors to better rank you at the top of the search engines when people are looking for the best way to continue their fitness journey.
These days, fitness brands have to engage contemporary consumers with social media. With Local Management you get full-service fitness social media management services, which includes the very important reputation management – we can monitor regularly and notify you of any comments that need special attention. Local Management provides a strong presence on social media through visually engaging content, follower interactions, and daily monitoring. We will help you attract more motivated customers by gaining more leads and membership through social media fitness marketing, using paid social ads promoting new features and events to potential members. Our team can help you attract new fitness prospects with incentives like social media contests and giveaways. Our social media content production and publishing is strategic, well written, timely, and designed to engage members and prospects – so you get to watch your social engagement improve from the work of our expert copywriters and designers.
Fitness email newsletters and marketing are a highly-popular service with fitness gyms, fitness studios, and fitness clubs because business owners can easily keep members informed of monthly fitness schedules, class changes, and membership specials, events and deals through this personalized method of marketing. Our advanced fitness email services for email marketing include list management, newsletter design, sending, and reporting. As mentioned, timing is everything and with our email strategy, emails coming from your fitness club should be personal, relevant, and timely. A smart email strategy includes new member welcomes, upsell campaigns, member renewals, birthdays and anniversaries, and so much more.