Website Hosting With Local Management

As an award-winning Internet marketing, lead generation, and local SEO company of South Florida, we know a thing or two about security and the best compliant websites. Many clients ask about whether or not we create and maintain “GDPR Compliant Websites.” The General Data Protection Regulation is an EU law with strict requirements on how data of EU citizens may be handled. It was enforced on May 25, 2018, and affects companies, organizations, and websites large and small that handle personal data of users from the EU.

As a website owner, you are responsible for all of the data processing activities going on your website, of first-party and third-party provenance unheeded. The regulation affects things such as your use of cookies and online tracking, your privacy policies, as well as consent from your users for setting the cookies. This also affects data processing and is related to web hosting. For website owners, the regulation means that you have to analyze all of your personal data processing activities and make sure that they comply with the GDPR.

When it comes to data processing, you should probably know a little bit about Google and how it affects your website. Whether you’re polishing up the final touches for a new online business or considering the implementation of a new marketing campaign for your website, you’ll likely need Google Analytics to get there. Google Analytics is Google’s widely-used traffic analytics tool that allowing website owners to get in-depth, real-time insight into how their website is being used, how much, and by whom. It reveals how users find your website, how they move around on it, how long they stay, and where they go from there. Google Analytics encompasses this knowledge.

Many businesses use Google Analytics as their only web analytics tool. They are satisfied with its straightforward use: install JavaScript code on web pages to track (monitor) website visitors, process this information by Google Analytics’ servers, then obtain invaluable reports which you can access, use, store and even share. Voila! Real insight about your website users. It’s a system that works for many businesses and digital marketing companies the world over. Google also requires that your privacy practices comply with “all applicable laws,” which means internationally-speaking. In most cases, it will include laws implemented by the United States, Canada, The European Union, and Australia.

As owners of websites, you are the responsible party for the personal data of your visitors which is handled on your site; however if someone is managing your website for you, you need to be assured that their practices are both ethical and legal. Local Management is the premier Internet marketing company, and our GDPR-compliant services include local search marketing, customized website design, mobile marketing, and so much more! If you would like more information on what you can and should do to make your use of Google Analytics is GDPR- compliant, Local Management is here to help.