cASE sTUDY
Medical Practice
Our Client:
This company is a medical practice that provides DOT physicals by DOT certified medical examiners. They also provide certifications for individuals looking to get into the industry.
Goal:
Drive more people to the website by ranking higher for keywords. Doing so would drive more people to the clinic for physicals and drive those looking to get certified.
Date
Client Name
Project Type
Project Duration:
10 Months (Ongoing)
Problem Statement:
The client had previously used an SEO company that did not generate results. The client wanted to rank high for keywords like “respirator fit test near me”, “dot physicals albany ny”, and “acls certification albany ny”.
STRATEGY (OVERVIEW)
Our strategy consisted of five general steps, proven to generate optimal results.
01 STEP
We performed in-depth market research and competitor analysis.
02 STEP
We set up the necessary tracking codes and made sure those codes had been implemented correctly on the client’s site.
03 STEP
We performed keyword research to determine what keywords we would target and track for the campaign.
04 STEP
We performed a site audit, revealing any on-page issues that required immediate attention.
05 STEP
Our team of SEO experts continued to optimize the site to gradually increase keyword rankings, helping generate overall ROI.
Solution
Our SEO experts ran a highly optimized SEO campaign to start generating organic traffic and eventual leads.
Final Outcome
We were able to increase the positions of multiple keywords on Google’s search engine results page to the first page. Many of these keywords increased dramatically in the first couple of months of the campaign.
