The Internet is all about competition, and your website must do things to stand out and cause people to click through. The most common way that you generate traffic is from the search engines such as Google. 

Google is the first place that offers an assortment of data on any subject, and the search engine directs the visitors to those sites ranking the highest. Google wants to give visitors information that is useful in addressing specific inquiries. 

You must rank high on Google to get the traffic and desired results for your website. In order to do this, you should use specific methods to get the best outcomes and to generate the most traffic. 

Page Speed

Today, everyone has a short attention span and demand near-instant results on the Internet or become frustrated and moves onto something else. Think about yourself and the number of times you’ve searched on Google and the website loaded too slow. 

You’ve likely hit the back button, returned to Google, and reentered the keywords or phrases. 

• Your website needs to load within 3 seconds of the visitor clicking through to the page.  Anything slower than this will cause visitors to hit the back button and go to a competitor’s website. 

• The key areas to focus on are the site’s response time and the speed of the server. Both are working together to ensure that your website loads quickly and keeps visitors attention. 

Local Management evaluates all aspects of your website and we can identify problem areas, address key issues, and make your site more engaging. We create customizable strategies for SEO in Delray Beach to get you the best results. 

Content

The content you create determines your ranking for SEO in Delray Beach, and it affects the amount of traffic you receive. Search engines want content that is current and looks at how frequently you are updating the pages on the site. 

Search engines also are focusing how long someone stays on your site to determine interest and activity. You want to give visitors content that is exciting, fresh, and entertaining to keep them engaged. 

• Typically, you want to do updates to your website at least once a week with something new. 

• You should look at revising the old web pages with newer content every four weeks and pay attention to things that sound boring. Use your creativity and imagination to make people excited about what you provide. 

Taking an active focus on your website is the key to organically improving your rankings on the search engines. 

The process takes time, but with patience and persistence you will reach out to more visitors. 

Local Management can help you to improve and create content that is engaging for visitors to enhance your rankings.

Headers and Bullet Points

The last thing anyone wants to see on the Internet is a long and drawn-out webpage filled with lengthy paragraphs. Visitors have a short attention span and scan the content to locate the information that matters. 

• The key is to break up the content into subheaders and bullet points that catch the person’s attention. The organization of the page determines how long they stay on your site and it brings the visitor to the sections they want. 

All of your pages should be organized in this fashion to have the greatest impact on visitors and keep them connected.

Local Management knows how to organize your pages to get you the best results, improve your rankings, and measures the time visitors are on your website. 

Outbound Links

Another key to a successful strategy for SEO in Delray is to have at least four outbound links to other sites that are providing additional information. 

• You want to use official sources from governments, news organizations, scholarly articles, and books. 
• Never link to other blogs, as you are steering your traffic to a competitor’s site, and you want to maintain the reader’s attention. 

We Can Help

At Local Management, we can help you find the best outbound links that improve your ranking for SEO in Delray. 

You must know what to do to get the most out of your SEO in Delray Beach and bring visitors to your website. Call Local Management today at 561-944-7536 and ask about our free website review to improve your site’s effectiveness. We are off of North Dixie Highway in between the Pavilion Grille and the Spectrum Planning Group.