More than 95% of people in your community are searching for local businesses. With increased “near me” searches, businesses move their SEO strategy to the local market. For that, it’s crucial to understand local SEO. In this blog post, we will share the key benefits of optimizing your site for local searches. So keep reading to learn all about local SEO and how it can increase your business.
What is Local SEO?
SEO stands for “Search Engine Optimization.” it is the process of making your site more appealing to search engines like Google, Bing, Yahoo, and others. However, making your website searchable for the end-user is also a crucial step in SEO. This is where local SEO comes in.
Local SEO is optimizing your site for “near me” keywords. This strategy revolves around targeting local customers. However, to do that, you need to understand what they are searching for on Google.
For Example,
If you plan to eat at a restaurant but don’t want to drive cross country, you’ll search for “best restaurants near me” This keyword will make your search localized. Therefore, to tap into this growing market, businesses are moving towards local SEO.
How Does Local SEO Work?
Local SEO works by ranking your website on search engines within your community. By integrating Google map, sharing your location, and using “near me” keywords, you tell Google your location.
When a customer within the vicinity of your business searches for a keyword you aren’t ranking for, your site won’t show up. However, if that keyword includes the phrase “near me,” your chances of ranking will increase.
This is an excellent strategy to rank your business on high competitive keywords. Your site will rank higher because your business is probably close to the end-user searching with a high competition keyword.
For Example,
If a person in West Palm Beach, Florida, searches for “Best SEO agency,” the results show highly competitive websites. However, if that search is modified by “Best SEO agencies near me,” your relatively new site has a strong chance of appearing in the top searches.
3 Benefits of Local SEO
As mentioned above, Local SEO is the art of ranking your site within your community. This strategy holds several benefits that are listed below.
Improve Visibility
The first 5 results of Google get 67% of user clicks. The rest are scattered between the 1st and the 2nd page of Google. Your target is not just to make it to the first page of Google but to rank in the top 5.
To do that, you’ll need to invest time in link building and ranking. However, you can boost your visibility by ranking for local SEO.
You can do this by optimizing your site for local searches. Adding “near me” keywords to your content and site increases your chances of local SEO. Plus, sharing your location is an added benefit.
Relevant Traffic
The key to boosting sales via SEO is not just increasing web traffic. It’s about getting relevant visitors to your site. A website with 100,000 clicks per day doesn’t necessarily make more revenue. Here is an example to help you better grasp the concept of local SEO.
Example,
You own a restaurant in Boca Raton, Florida. Do you expect your customers to drive from other parts of Florida? You’re probably getting most of your sales from the local community. However, your site isn’t ranked in Boca Raton, so your online visitors aren’t coming to your restaurant.
To improve sales and gain new customers, you should emphasize local SEO because it attracts nearby customers. Including your location in your keywords is a good start.
Reducing Ad Cost
Local SEO can drastically reduce advertisement costs because you are organically ranking in your community. So most of your ad budget is targeting customers across the country. This saves advertisement costs because you are organically getting business from your local community.
Final Thoughts
Local SEO is the best organic method of ranking within your community. It can reduce ad costs, improve visibility and attract a relevant audience. If you are looking for the best local SEO West Palm services, you can reach out to Local Management. You can talk to our SEO experts by dialing 561-782-6951 or visit our website for more information.
