Local searches are one of the ways that new customers will find your business. Statistics show that 97% of all business has some variation in local searches. Out of this number 54% will visit your location and 28% will buy something.
However, local searches are not something you can throw out there and hope to generate business. You must think about the type of search and your target audience. Here are some of the most important things to think about when doing a local search in Boca Raton.
The Basic Search
A basic search is when prospective customers will learn about your business. They will receive general information on what you do. Some of the different items that are covered in this search include:
- The Google Profile: This is when prospects will learn about your business from the Google listing. It gives them information such as your name, address, photos, hours of operation, and what you do.
- Bing for Businesses: Bing is a search engine that is owned by Microsoft. It tells people similar information on your business as Google.
- Online directories: These are directories that list your business and offer reviews about your products and services. Some of the more popular sites include Yellow Page, Apple Maps, Yahoo Localworks, and Foursquare.
- Review Sites: Review sites are where people will rate your business. The most popular are Angie’s List, Yelp, and Glassdoor.
Local Management is an award-winning company for marketing, lead generation, and search engine marketing in Boca Raton. Our team is experienced, knowledgeable, and will help you to get the best results.
Specific Searches
Specific searches are when you are taking a more targeted approach to connect with prospects. These include things such as
- Click thru rates
- Pay per click marketing
- Blogging
- Videos
- Keyword optimization
- Meta tags
The idea is to stand out and show what you do. This helps people to learn more about your business beyond general information. They will see more about you and your areas of expertise. This helps you to stand out during a local search in Boca Raton.
Call the Local Search Experts Today!
These are some of the most important things to think about when it comes to local searches. Call Local Management today at 561-782-6951 and ask about your free website review. We are your complete firm for everything involving the Internet. Our team has five-star reviews and will generate more local traffic to your business.
We are located on North Dixie Highway, near Lake Wyman Park in Boca Raton. We have offices in Delray Beach, Chicago, Boca Raton, and Detroit.
