Why Does My Small Business Need a Google Profile?

January 25, 2022
SEO, Boca Raton, FL | SEO Services Near Me | Professional SEO

Are you a small business owner trying to figure out whether you need a Google business profile? You might wonder what a Google business profile is used for if it’s worth the time and effort, and what it means to have one.

A Google Profile allows you to add details about your business, including your business name, address, phone number, hours of operation, and more. 

This information can be viewed on Google Maps and accessed by search engine users through a search engine results page (SERP). The next time someone types in your business name or ZIP code on their smartphone, they’ll be able to see your profile and contact information right at the top of the SERP.

Read on to find out why you should create a Google Profile for your Business.

Make It Easier for Customers to Find You

When it comes to local search, it’s hard to beat Google. Any time someone does a local search: be it on desktop or mobile, Google is pretty much guaranteed to be among their top results. 

When you have your own Google My Business page, you can ensure that customers who find you in search results see your most accurate, up-to-date information. It also makes it easier for customers to contact you and lets them see ratings from others who have interacted with your business before.

Portrays a More Professional Image

The Google profile looks more professional than your regular website and is more likely to show up at or near the top of search results. The best part? It’s easy to set up, with no coding necessary. Plus, it’s simple for business owners and employees to maintain with just a quick update or two each month.

Best of all, your Google profile will show up when customers search for your business on Google, which allows you to make sure they find out more about you and what you do best.

Provides Contact Information Section

One of the first things potential customers will see when they search for your business online is your Google profile. They’ll look here to find information about you and your business, so it must be accurate and up-to-date. 

Ensure all relevant contact details, including your hours of operation, email address, and phone number. 

Allows You to Upload Multiple Photos

One of Google’s most valuable features is that it allows you to upload multiple for each profile so that when people search for your business on Google, they can see how it looks. This is especially helpful if your company has multiple locations.

There are plenty of reasons to include your business on Google. If you have one, update it as soon as possible, and if you don’t have one yet, contact Local Management and let us handle that for you. Don’t let outdated info impact your local SEO.

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