Today, the United States in gripped in a crisis that is unlike any other experience in its history. For the first time, there were more deaths from injuries incurred as the result of drugs than resulting from vehicular accidents. Drug use is on the rise with 9.4 percent of Americans admitting that they used an illegal drug within the last month. This means that 24.6 million Americans, according to 2013 data released by the National Institute on Drug Abuse, are using illicit drugs during any given month. This increase in drug use — and the subsequent rise in deaths associated with such use — has also caused the demand for drug treatment centers to skyrocket as well.

At this point in time, the competition for those individuals who are seeking help with their addiction is stiff indeed. Every drug rehab center is chasing after the same small pool of keywords in an effort to stand out among the crowd and be seen by loved ones who are searching for the right facility for their child. Ranking for those specific keywords means that a website must beat out tens of thousands of other similar facilities since there are only ten such listings that make it to the first page of search engine results. Once a drug treatment center lands there, though, it does not mean that their conversion rate is guaranteed to be as prolific as they like. Instead, they most likely will experience a high bounce rate in that even if a concerned parent clicks on a link to their alcohol rehab center, their visit will last only seconds.