Today, the United States in gripped in a crisis that is unlike any other experience in its history. For the first time, there were more deaths from injuries incurred as the result of drugs than resulting from vehicular accidents. Drug use is on the rise with 9.4 percent of Americans admitting that they used an illegal drug within the last month. This means that 24.6 million Americans, according to 2013 data released by the National Institute on Drug Abuse, are using illicit drugs during any given month. This increase in drug use — and the subsequent rise in deaths associated with such use — has also caused the demand for drug treatment centers to skyrocket as well.
Today’s search engines go far beyond simply looking for relevant keywords when it comes to indexing and ranking websites. Through its updates, search engine giant, Google, has made it abundantly clear that its spiders will be looking for informative content that offers value to the searcher. During one such update, for example, Google began returning results to searchers that attempted to understand the nuances of what is behind their requests. This is the search engine’s attempt to deliver more targeted websites to the user. It was also designed to eliminate many of the websites who used deceptive tactics such as bait-and-switch as a method of driving traffic.
While keywords are an important factor in bringing parents to a drug treatment center, a well-rounded approach that offers real value and information to visitors is a better strategy.