cASE sTUDY
Medical Lab
Our Client
This company is an outpatient diagnostic imaging center, providing high quality imaging services including MRIs, CT scans, ultrasounds, echocardiograms, and X-rays.
Goal:
Generate high-quality phone calls and leads for their medical practice.
Project Duration:
9 Months (Ongoing)
Problem Statement:
The company needed new patients for their local practice.
Date
Client Name
Project Type
- The team used search ads which used keywords to match the user’s interests.
- Each campaign had an ad pointing to the client’s specific landing page.
- This was a very healthy campaign with a very healthy ad impression size of 7k+ views.
- After generating quality link clicks and phone calls, we did not create a similar campaign for remarketing.
Strategy (Overview)
The client wanted to grow their practice and reputation by
showcasing their expertise on their website. The team decided to set up a search campaign optimized for phone calls only.
The target audience was based on income and interests:
| Target Audience: | Interest: | Language: | Age group: | Income class: |
|---|---|---|---|---|
| Custom Audience | In the market for art lessons | English | 25 – 65+ | Top 50% and up |
Key Metrics
| Unique Impressions | Phone Calls | Conversions | CTR |
|---|---|---|---|
| 7,943 | 122 | 76 | 3.45% |
$Budget: $1,000 Per Month
Location: Bergen County, NJ
and Passaic
County, NJ
Solution (Campaigns Used):
Search Ads: Finding people who are intentionally looking
for the client’s services.
Click-to-Call Ads: Generating call only ads for all
business types.
The Google Ads team actively optimized each campaign
to achieve optimal results.
Final Outcome
This resulted in new leads for the client which helped
grow the business.