cASE sTUDY
Legal
Our Client
This client is a leading criminal defense attorney which hires private investigators, forensic toxicology, DNA, and other experts to provide legal defense.
Goal:
Generate high-quality phone calls and leads for their defense practice.
Project Duration:
6 Months
Problem Statement:
The company needed new clients for their local law practice.
Date
Client Name
Project Type
-
- The team used search ads which used keywords to match the user’s interests.
- Each campaign had an ad pointing to the client’s specific landing page.
- This was a very healthy campaign with a very healthy ad impression size of 3k+ views.
- After generating quality link clicks and phone calls, we did not create a similar campaign for remarketing.
Strategy (Overview)
The client wanted to grow their practice and reputation by
showcasing their expertise on their website. The team decided to set up a search campaign optimized for phone calls.
The target audience was based on income and interests:
| Target Audience: | Interest: | Language: | Age group: | Income class: |
|---|---|---|---|---|
| Custom Audience | In the market for defense attorney | English | 25 – 65+ | Top 50% and up |
This strategy did two things, it targeted people who showed interest in storage units and it targeted people who were looking for directions to a storage facility.
Key Metrics
| Unique Impressions | Phone Calls | Conversions | CTR |
|---|---|---|---|
| 3,727 | 33 | 34 | 1.93% |
$Budget: $500 Per Month
Location: Santa Cruz and
Monterey Counties,
California
Solution (Campaigns Used):
Search Ads: Finding people who are intentionally looking
for the client’s services.
Click-to-Call Ads: Generating call only ads for all
business types.
The Google Ads team actively optimized each campaign
to achieve optimal results.
Final Outcome
This resulted in new business for the client and
potential future growth.