Google Set to Reinstate Ads for Drug Treatment Centers

April 27, 2018
Drug Rehab Marketing

Google will reinstate advertising for drug and alcohol treatment centers on its U.S. search engine.

The change in policy begins in July, just ten months after the search giant suspended ads for such facilities last fall. That’s good news for drug and alcohol rehab center, addiction services and drug crisis hotlines.

Google plans to allow advertising for substance abuse treatment to appear on results pages — but with a catch. LegitScript, a company that checks the validity of online merchants including internet pharmacies and supplement sellers, first must approve the treatment center ads. An advertiser must apply for certification with LegitScript. If it is approved, the advertiser will then have to be certified by Google as well.

Following those approvals, treatment centers can then advertise on all AdWords channels. LegitScript predicts it will certify about 30 such providers during the first few months of the new program so it can get the process right, according to a statement on its website. Local Management is working with Google to help our rehabilitation industry customers once again participate with AdWords. The proprietary advertising service is big business—making up the bulk of Google’s nearly $90 billion revenue in 2016. Our company is a Premier Google Partner, which means our Local SEO experts were thoroughly vetted by Google and met its strict criteria. Only three percent of Google Partners earn the Premier Partner badge.

Local Management works with small-and-medium businesses, including several drug and alcohol treatment centers, to develop effective websites that attract customers with compelling content. We provide search-engine-optimized web design that helps your business get noticed and rank high on various search engines. Our custom web design team can build or rebuild your pages to be sure they comply with new Google guidelines. If you are a drug and alcohol treatment center and you have questions about Google AdWords, call us today at 561-782-6951.

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